Styrofoam: History, Properties and Building Applications

Styrofoam is a brand name for Polystyrene Thermal Insulation material (sometimes referred to as “extruded polystyrene foam”). It is a trademark of Dow Chemical and among the most popular plastics in use today. Styrofoam is manufactured in blue sheet foam. It is mostly used in building materials and pipe insulation. It was invented in during World War II by Ray McIntire as he sought to create a flexible electrical insulator. It is usually supplied to manufacturers in form of small foam beads. It can be molded and processed to fit different purposes. The word Styrofoam is inappropriately used in Canada and the United States to refer to expanded polystyrene foam such as cushioning material in packaging, coolers, and disposable coffee cups. These are made of expanded polystyrene beads, and not from the extruded polystyrene normally used in Styrofoam insulation. There is also a different form of Styrofoam used in craft applications which is green and white in color.

The Properties of Styrofoam

Chemical Representation
Styrofoam’s chemical representation comprises of a hydrocarbon chain linked with a phenol group to every single carbon group. Styrofoam’s chemical equation has a (Ph) with a C6H5 ring.

Polystyrene
Polystyrene’s density is 1050kg/m3 as compared to water which has a density of 1000kg/m3. Although it is denser than water, polystyrene floats and doesn’t sink. It can break down when combined with a strong acid.

Polymer and Thermoplastic
A polymer is a Styrofoam molecule. It is an extensive chain of recurring atoms through the connection of many molecules (monomers) derived from petroleum. Styrofoam is also a thermoplastic as it hardens when cooled and softens when heated. As a liquid, it can be easily molded which makes it suitable for various applications in different industries.

Shock Absorber and Lightweight
Styrofoam is an excellent shock absorber and extremely lightweight. It is composed of approximately 90 percent air. This is why expanded polystyrene is very popular as a cushioning material. Styrofoam is easy to transport as its shock-absorbing features keep it well protected from harm.

Insulator
It is a superb insulator that limits thermal transfer. This major aspect makes it a top insulating material as it effectively maintains a comfortable temperature indoors, regardless of the weather conditions outdoors.

The Uses of Styrofoam in Buildings

Insulation
Styrofoam is used by many builders as an insulating material. It has a closed cell structure which ensures its insulation has a high R-value (a material’s ability to conduct heat). The more value a material has, the more resistance it has to conducting heat. When a building is properly insulated, heat is not transferred out of a building or into it which reduces drafts and decreases cooling and heating costs. Styrofoam is used to insulate basement walls, underground walls, and above ground walls as it significantly reduces energy loss. It is cut into sheets that are attached to a building’s frame or installed in its outer foundation walls. The foam is afterwards covered with certain material to create a specific look, such as marble, stone, or stucco. Styrofoam is also used in insulating floors and roofs. On roofs, it is cut and positioned to provide the proper drainage. Plywood or other materials are placed over Styrofoam after it has been laid on ceiling material. Afterwards, shingles can be installed on top. Styrofoam is used on floors as it is an excellent load-bearing material for different types of floors. Its closed cell structure makes it very rigid and highly resistant to compression in load-bearing applications. Styrofoam is also used in commercial and industrial piping applications. It is used in low-temperature systems to prevent surface condensation and to minimize heat gain. It retains its main insulating properties in environments with high-moisture conditions, high humidity and in low-temperature applications.

Waterproofing
Styrofoam’s insulation structure leaves virtually no vacant space between the cells which makes it waterproof and strong. It has a natural resistance to water vapor, snow, and rain and retains its primary physical integrity and insulation performance in exposed conditions for a long time. Since the material is resistant to water, mold and mildew cannot grow on its surface.

Hygiene
Styrofoam has a low susceptibility to rot hence fungal and mold growth and reduced. The boards are odorless, clean and unaffected by dust. This ensures that a structure’s integrity is maintained and the occupants stay in a hygienic environment.

Communication: a fundamental ingredient in a successful relationship

It’s a well-known fact that communication is a key ingredient in a successful marriage. Without effective communication, a couple is unable to discuss important issues and resolve their disagreements. This can often lead to feelings of detachment, anger or resentment in the long term. Although I refer to communication in relationships these tips are equally important in any important relationship in your life.

Communication can be tough, especially if it is with someone you have been in a relationship with for a long time. After a while, couples get comfortable with each other and, as a result, the level of communication tends to decrease. Assuming your partner already knows something or not taking the time to communicate with them can lead to a relationship breakdown over time.

Comfort should not equal less communication. There are many issues that may arise if you don’t keep yourself open and make an effort to communicate with your partner. Follow these simple tips to keep the communication lines open between you and your partner.

1. Never Assume
It’s important not to assume something unless you’ve communicated directly with your partner about it. This could be anything from a roster of household chores, to making assumptions about the way your partner thinks or feels about a particular issue. If you’re unsure, ask your partner and avoid arguments or misunderstandings.

2. Say what you mean
If you have something to say, say it. But make sure you’re clear with your communication and that you’re actually getting the right message across. There’s nothing more confusing (and frustrating) than receiving conflicting messages from your partner. In some cases, it may even help to write your thoughts and feelings on a piece of paper. By writing it down you are able to construct your thoughts in a clear and concise way and ensure you’re getting all the important bits of information across.

3. Don’t be afraid of a disagreement
If you disagree with something your partner has said or done, you should let them know in a calm and reasonable manner. Don’t avoid these conversations for fear of a disagreement. While a disagreement may be difficult to deal with in the short term, an open dialogue about such issues will do wonders for your relationship in the long run. By staying quiet about issues that are important to you, you will only become resentful and angry.

4. Communicate the good, not just the bad
Communication in relationships is not just important when there is an issue to address. If you have something good to say about your partner, say it loud and often. By communicating feelings of love and appreciation with your partner you will nurture the love and trust in your relationship.

5. Make time to communicate
With work and kids and extra curriculum activities it’s easy to see how some couples can’t find the time to communicate with each other. It’s very important you set aside some time on a regular basis to reconnect and communicate with your partner. This may be every day or simply on a weekly basis. Make sure you shut off all electronics and remove yourself from distractions to really focus on what each other has to say.

AusPsychology offers professional counselling services to people having communication difficulties. Their experienced counsellors can help you improve your communication skills and work towards better relationships with your partner or significant others. If you would like to talk to someone about relationship counselling , contact AusPsychology today.

SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

How Dating Sites are gaining success within a niche market

There are 7 billion people residing on Earth. With all of this variety available it makes you deliberate as to why there are so many singletons out there.

Perhaps it’s because we live in a fast paced world where people are too caught up to partner up or acknowledge it as a priority in their lives. Technology combined with evolution has developed a unique breed of people and we do not all share the same interests like the good old days.

Today’s Online Dating has comprised itself into an easy access technology for a person to fall in love with the click of a button. It is presently a $2 billion dollar per year industry, with over 1500 dating sites world-wide and boasts to been liable for around 280,000 marriages as a result of people meeting up. In Australia, statistically 1 in 10 has found love online and 1 in 6 of those people was between the ages 35-44.

There is no doubt the popularity of the ‘General’ online dating websites out there have had enormous success with the following of members on their sites. Some international sites proudly promote incredible numbers of 30 million plus. As most sites offer a free sign up it is not quite clear on how many of those 30 million are paying subscriptions, never the less these enterprises are uniting a lot of people with each other.

Over time in this industry I think people have gotten tired and lost in the ‘General’ online dating websites. Wasting time on useless dialogue and pointless banter only to discover there is not much in sync with the other party. Some might say you need to kiss a lot of frogs to find your prince.

Niche online dating websites have launched on to the scene hard and fast. Obviously someone noticed a need and jumped at the opportunity to join people within a niche market. To narrow the playing field, so to speak. People bond best when they have something in common. Beliefs, hobbies, race, sexual preference or lifestyle choice can class people to meet other [compatible~accordant} singles.

Scientists have done studies to find out if in fact like-minded people or constrasting people make the better couple. It was found that people with similar temperaments and world views were more likely to enjoy success and have conflict free marriages than the opposite couples. It is also put forward that people with similar interests were
more likely to meet up in person off the sites.

The niche dating sites available are endless, probably if you can think it, there has been one created. From Gay to Pet lovers, Christian groups and other religious followings, Asian, Interracial, Vegetarians, Farmers, Cheaters, Beautiful people (ugly people need not apply), Punks, Seniors, Cougars, Sugar Daddies, Military, Single parents, Tall people, big people and even small people. I even managed to come upon a site for inmates, geeks and people who like to dance.

There is no doubt catering to a specific audience could be a very lucrative market. It sounds like a fun experience to set foot in a world where everyone shares the same ideals. Everybody deserves love, why not share it with someone you like?

For speed dating Brisbane, dating Brisbane and singles events Brisbane, make sure you visit Miners & Gems. Register online for free.

Ten Common Mistakes To Avoid When Selling Your Home

Selling your home isn’t something that you do every day-unless you’re a real estate agent. Over the years I’ve honed my skills in learning what works when it comes to selling your home, as well as what doesn’t.

Fortunately, other people have made these mistakes so that you don’t have to!

1. Ignoring an estate agent’s style tips

We all develop personal connections to our homes, but sometimes those connections mean that it’s hard to see our home through the eyes of a potential buyer. An experienced agent should know how to present your home in a way that will maximise your home’s selling potential.

2. Underestimating the importance of street appeal

First impressions matter, and potential buyers driving past or inspecting your home will take notice of your property’s exterior. In my experience, people buy in the first five seconds and justify throughout the inspection. Make a good impression from the outset and keep up to date with the mowing and weeding!

3 Under-investing in marketing

A targeted, wide-ranging marketing campaign designed to reach as much as possible of your buying audience is essential. Buyers fall into different groups and demographics, and a high quality marketing campaign will reach out effectively to all of these.

4. Not being switched on about going online

In our office, it’s where about 90% of our buyer enquiry comes from. The more you invest here the better. Only a small percentage of buyers look beyond the first page of property search results!

5. Being afraid to commit to a sale price

Committing to a sale price isn’t an easy task, but it’s one that should be a much easier decision when you consider that almost half of all potential buyers will pass over properties with no listed price. Why? It seems too hard, or worse, they fear it will be out of their range. Take the plunge and name a figure.

6. Holding out for a better price

Though it can be tempting to wait for a better offer, the property market doesn’t play by the rules of Who Dares Wins, so think twice before rejecting that initial offer. In my experience, often the first offer is the highest we’ll receive, and almost every record price we achieve comes from an offer made within the first thirty days.

7. Taking offers personally

A low offer on your property is not a reflection on you, or even on your home. Instead, they’re representative of a willingness to commit to opening negotiations. I always encourage vendors to see a low offer as a starting point rather than a final figure.

8. Opting for appointment-only viewings

Although there is the odd exception, for the most part opening your home for inspection is essential to ensure it’s seen by as many potential buyers as possible. We get around 10 times the buyer traffic if it’s open for inspection as opposed to by appointment viewings.

9. Cutting costs when choosing a real estate agent

If you think the best agent is expensive, try hiring the second best & see how much that costs you!

10. Failing to keep up with property maintenance

It’s almost always cheaper to do it yourself than to let the buyer use it as leverage for a price reduction.

I recently sold a home in Aspley where the building and pest report identified multiple maintenance issues at an estimated repair cost of $15k! As expected, the buyer tired for a $15k price reduction. I intervened & re-quoted with a local trusted trade and they seller got the job done for $3k. Fortunately, I managed to salvage the deal without a price reduction. However this could have been avoided or worse the deal could have fallen through.

So call that plumper you’ve been avoiding! For real estate Aspley, contact Justin Watt of Watt Realty today.