Shopfitters turn an empty retail space into an enticing environment where customers are eager to spend their time and money. They help to give a new image to your existing or new business. They help to create an environment where products are displayed clearly, are easily accessible, and helps to make customers feel good. Shopfitting is the process of fitting out retail shops, service shops or any kind of store with the necessary equipment to allow it to function and excel in serving customers.
What do Shopfitters Do?
Shopfitters are basically associated with designing, fabricating, assembling and installing retail shops, bars, restaurants and commercial shop-fittings, which include counters, work stations, display units, floor coverings, showcases, shop fronts, doors, architectural joinery and fixtures. They select colors, fabrics, furnishings, surface materials and merchandise racks, and oversee installation. Shopfitters provide a complete ‘floor to ceiling’ service. They also prepare quotes and estimates, and work their design to fit within the budget of the shop owner. Shopfitters work with other professionals like electricians, machinists, plumbers and other trades people associated with the shop-fitting process. Shopfitters manage and make use of the space available, and they help you achieve the specific look you may want.
Why is Shopfitting Important?
Shopfitting was not so important to businesses in the past, and it consisted mainly of installing shelves, counters and other basic fixtures that were necessary to store and display the goods. But today, most retailers understand the importance of smart, modern and attractive presentation. They try to give a new edge to their store, so that they stand out among their competitors, and many of them change the style of their outlet on quite a regular basis just to keep it looking fresh and modern. Shopfitting improves the look of an old store, and it also helps to give a new look to shops that have been bought from other retailers. It may seem like an easy job, but it is actually quite difficult. You cannot simply place all your products around the shop randomly and expect them to sell. You should make sure to utilize all the available space in your store and display the products in such a way to increase customer flow. People respond favorably to an efficient, clean and attractive environment, and using a good design will enhance the image of your store , which helps in improving your product.
How to Choose a Shopfitter?
There are architects who specialize in shopfitting and renovation, and there are also building professionals who offer shopfitting services. Recommendation is always the best way to find a shopfitter, so check out local businesses, which have been recently renovated, or approach the chamber-of-commerce, or have a look at trade magazines and directories. Narrow down your list for potential shopfitters, contact each shopfitter and invite them to have a look at your store before officially employing their services. Prepare a set of questions to ask each company to see whether they meet your expectations. Compare their responses, track records, and be aware of their unique qualities and personal touches. Look for a designer who is responsive to his client’s wishes, because a shopfitter should design for his client’s taste and not for his own.
By hiring a shopfitter, you can be assured of making use of all the space in your store to its fullest potential. Even though it is not necessary to hire the services of a shopfitter to plan everything for you, it usually makes sense to at least hire one as an advisor for your new store or business centre.