SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Retail Shopfitters for Better Business

Shopfitters turn an empty retail space into an enticing environment where customers are eager to spend their time and money. They help to give a new image to your existing or new business. They help to create an environment where products are displayed clearly, are easily accessible, and helps to make customers feel good. Shopfitting is the process of fitting out retail shops, service shops or any kind of store with the necessary equipment to allow it to function and excel in serving customers.

What do Shopfitters Do?
Shopfitters are basically associated with designing, fabricating, assembling and installing retail shops, bars, restaurants and commercial shop-fittings, which include counters, work stations, display units, floor coverings, showcases, shop fronts, doors, architectural joinery and fixtures. They select colors, fabrics, furnishings, surface materials and merchandise racks, and oversee installation. Shopfitters provide a complete ‘floor to ceiling’ service. They also prepare quotes and estimates, and work their design to fit within the budget of the shop owner. Shopfitters work with other professionals like electricians, machinists, plumbers and other trades people associated with the shop-fitting process. Shopfitters manage and make use of the space available, and they help you achieve the specific look you may want.

Why is Shopfitting Important?
Shopfitting was not so important to businesses in the past, and it consisted mainly of installing shelves, counters and other basic fixtures that were necessary to store and display the goods. But today, most retailers understand the importance of smart, modern and attractive presentation. They try to give a new edge to their store, so that they stand out among their competitors, and many of them change the style of their outlet on quite a regular basis just to keep it looking fresh and modern. Shopfitting improves the look of an old store, and it also helps to give a new look to shops that have been bought from other retailers. It may seem like an easy job, but it is actually quite difficult. You cannot simply place all your products around the shop randomly and expect them to sell. You should make sure to utilize all the available space in your store and display the products in such a way to increase customer flow. People respond favorably to an efficient, clean and attractive environment, and using a good design will enhance the image of your store , which helps in improving your product.

How to Choose a Shopfitter?
There are architects who specialize in shopfitting and renovation, and there are also building professionals who offer shopfitting services. Recommendation is always the best way to find a shopfitter, so check out local businesses, which have been recently renovated, or approach the chamber-of-commerce, or have a look at trade magazines and directories. Narrow down your list for potential shopfitters, contact each shopfitter and invite them to have a look at your store before officially employing their services. Prepare a set of questions to ask each company to see whether they meet your expectations. Compare their responses, track records, and be aware of their unique qualities and personal touches. Look for a designer who is responsive to his client’s wishes, because a shopfitter should design for his client’s taste and not for his own.

By hiring a shopfitter, you can be assured of making use of all the space in your store to its fullest potential. Even though it is not necessary to hire the services of a shopfitter to plan everything for you, it usually makes sense to at least hire one as an advisor for your new store or business centre.

How Dating Sites are gaining success within a niche market

There are 7 billion people living on Earth. With all of this variety available it makes you deliberate as to why there are so many singletons out there.

Maybe it’s because we live in a fast paced society where people are too busy to partner up or acknowledge it as a significant pursuit in their lives. Technology aligned with evolution has created a unique breed of people and we do not all share the same ideals like the good old days.

Today’s Online Dating has embodied itself into an easy access technology for a person to fall in love with the click of a button. It is currently a $2 billion dollar per year industry, with over 1500 dating sites globally and brags to been liable for around 280,000 marriages as a result of people meeting up. In Australia, statistically 1 in 10 has found love online and 1 in 6 of those people was between the ages 35-44.

There is no doubt the popularity of the ‘General’ online dating websites out there have had enormous success with the following of members on their sites. Some international sites proudly promote staggering numbers of 30 million plus. As most sites offer a free sign up it is not quite clear on how many of those 30 million are paying subscriptions, never the less these enterprises are uniting a lot of people with each other.

Over time in this industry I think people have gotten tired and lost in the ‘General’ online dating websites. Wasting time on useless dialogue and useless chatting only to discover there is not much in common with the other party. Some might say you have to kiss a lot of frogs to find your prince.

Niche online dating websites have come on to the scene hard and strong. Obviously someone noticed a need and jumped at the opportunity to join people within a specific market. To tighten the playing field, so to speak. People bond best when they have something in common. Beliefs, hobbies, race, sexual preference or lifestyle choice can group people to meet other [compatible~accordant} singles.

Scientists have conducted studies to find out if in fact like-minded people or constrasting people make the better couple. It was discovered that people with similar temperaments and world views were more likely to enjoy success and have conflict free marriages than the opposite couples. It is also suggested that people with similar interests were
more likely to meet up in person off the sites.

The niche dating sites available are limitless, probably if you can think it, there has been one formed. From Gay to Pet lovers, Christian groups and other religious followings, Asian, Interracial, Vegetarians, Farmers, Cheaters, Beautiful people (ugly people need not apply), Punks, Seniors, Cougars, Sugar Daddies, Military, Single parents, Tall people, big people and even small people. I even managed to come upon a site for inmates, geeks and people who like to dance.

There is no doubt catering to a specific audience could be a very effective market. It sounds like a fun experience to enter a world where everyone shares the same values. Everybody deserves love, why not share it with someone you like?

For speed dating Brisbane, dating Brisbane and singles events Brisbane, make sure you visit Miners & Gems. Register online for free.

Ten Common Mistakes To Avoid When Selling Your Home

Selling your home isn’t something that you do every day-unless you’re a real estate agent. Over the years I’ve honed my skills in learning what works when it comes to selling your home, as well as what doesn’t.

Fortunately, other people have made these mistakes so that you don’t have to!

1. Ignoring an estate agent’s style tips

We all develop personal connections to our homes, but sometimes those connections mean that it’s hard to see our home through the eyes of a potential buyer. An experienced agent should know how to present your home in a way that will maximise your home’s selling potential.

2. Underestimating the importance of street appeal

First impressions matter, and potential buyers driving past or inspecting your home will take notice of your property’s exterior. In my experience, people buy in the first five seconds and justify throughout the inspection. Make a good impression from the outset and keep up to date with the mowing and weeding!

3 Under-investing in marketing

A targeted, wide-ranging marketing campaign designed to reach as much as possible of your buying audience is essential. Buyers fall into different groups and demographics, and a high quality marketing campaign will reach out effectively to all of these.

4. Not being switched on about going online

In our office, it’s where about 90% of our buyer enquiry comes from. The more you invest here the better. Only a small percentage of buyers look beyond the first page of property search results!

5. Being afraid to commit to a sale price

Committing to a sale price isn’t an easy task, but it’s one that should be a much easier decision when you consider that almost half of all potential buyers will pass over properties with no listed price. Why? It seems too hard, or worse, they fear it will be out of their range. Take the plunge and name a figure.

6. Holding out for a better price

Though it can be tempting to wait for a better offer, the property market doesn’t play by the rules of Who Dares Wins, so think twice before rejecting that initial offer. In my experience, often the first offer is the highest we’ll receive, and almost every record price we achieve comes from an offer made within the first thirty days.

7. Taking offers personally

A low offer on your property is not a reflection on you, or even on your home. Instead, they’re representative of a willingness to commit to opening negotiations. I always encourage vendors to see a low offer as a starting point rather than a final figure.

8. Opting for appointment-only viewings

Although there is the odd exception, for the most part opening your home for inspection is essential to ensure it’s seen by as many potential buyers as possible. We get around 10 times the buyer traffic if it’s open for inspection as opposed to by appointment viewings.

9. Cutting costs when choosing a real estate agent

If you think the best agent is expensive, try hiring the second best & see how much that costs you!

10. Failing to keep up with property maintenance

It’s almost always cheaper to do it yourself than to let the buyer use it as leverage for a price reduction.

I recently sold a home in Aspley where the building and pest report identified multiple maintenance issues at an estimated repair cost of $15k! As expected, the buyer tired for a $15k price reduction. I intervened & re-quoted with a local trusted trade and they seller got the job done for $3k. Fortunately, I managed to salvage the deal without a price reduction. However this could have been avoided or worse the deal could have fallen through.

So call that plumper you’ve been avoiding! For real estate Aspley, contact Justin Watt of Watt Realty today.

Logo Design Brisbane

When it comes to graphic design, and working with professional graphic designers Brisbane, one of the many techniques that are available to designers is the grid system. Not only does it give a basic premise and starting point for the design work and layout of a page, it is also a simple system that designers turn to, when they are creating content for any number of mediums, from online site design, to print layouts.

Content organisation -
The grid system used by Brisbane graphic designers is a method of laying out content, in order to organise that content in a certain way. By using margins, lines, columns, rows, and grids, the system allows designers to properly lay things out on a page, and lay them out in the most precise manner. Depending on the detail of the site, the content that is being laid out, and the manner in which it is to be seen by the end viewer, one grid, or a combination of grids can be used through all the pages on a site, in order to keep a uniform style, and to lay out the information and content in a certain manner to the end viewer of the site. Once the end result is displayed on screen (or in a magazine, newspaper, etc), the grid lines are no longer seen, but you can still see the consistent pattern if you look through all content, on all pages.

Types of grids and uses -
When graphic designers Brisbane choose the grid layout for site content, there is really no limit as to how many grids can or should be used, how they should be laid out, or how they should be created. It is simply used as a guide, to help lay out content, and give the pages some uniformity throughout. There is a common layout when it comes to grids, and some of the modifications or additions that can be made include:
- Equally sized 2, 3, or 4 column grids, which have a header at the top of the page, and full page grid of squares.
- Varied line, border, and width columns can be created using this basic pattern.
- Changes of page sises which allow for unique page designs, and content layout.
Using the grid system is a great way to lay out any page; it is a simple way to see all the content that will be used on the page, and how it will look once you are finished. Using the grids also allows designers to see whether everything fits together on the pages, how it looks, and whether changes should be made, prior to actually adding content to the sites.

Break out of grids -
Graphic designers Brisbane use the grid as a premise for design, and content layout; but, once the grid is established, and all content has been laid out, it is up to different designers how they are going to, if they are going to, and at which points in the page they are going to break out of the grid. Simple because designers break out of the traditional “grid”, does not mean that the entire system is ignored by designers; as a matter of fact, they use the grid system in many aspects of design and page layout.

Instead of throwing out the grid system, designers may choose to cross over from one grid to the next on the page layout, they choose to extend certain elements to different areas on the grid, possibly extend page breaks to create continual content, and so forth. By breaking out of the grid, designers are able to create a unique layout, they are able to create distinct content, and they are able to design a page and content that is best suited for the client that they are creating that content for.

Like any other guide or premise, Logo design Brisbane use the traditional grid system as a starting point for laying out content. It creates uniformity on a page, allows them to see what looks best where, and eventually it allows them to create, modify, and recreate the grid, in order to design a truly unique site, and one that is the best possible layout for the client they are working with.